Edge of the Empire Beginner Box

It appears that Fantasy Flight Games is releasing a Beginner Box for Edge of the Empire.  Interesting that this would be announced so soon after the Beta, and that it will be released before the core book.  I guess it's an option for those who want to try the game out but can't get the Beta (since it's sold out online), and it looks like it will be the first opportunity to get the custom dice.  The production value of the pre-gens looks top notch, and overall it seems like a pretty slick package.  At 48 pages, the abridged starter rules will be very accessible for brand-new roleplayers as well.  Looks like a pretty solid entry point into the hobby, and targeting Star Wars fans for that certainly has potential.